Module 5: Lead Generation & Marketing Tips

Boost your Virtual Practice through leveraging Digital Communication tools and adopt best practices:
attract new patients, generate more leads, improve conversion rate…

Using Smilemate to generate new patient traffic

Dr. Grant Duncan


By using Smilemate virtual consultation technology, an active partnership can be established between GP and orthodontist. By remotely assessing the patient’s oral health, the GP is able to triage and establish which cases require a specialist intervention (usually only 20% of cases), referring only necessary cases to the ortho and ensuring the highest quality of care. It’s a true win-win situation.

Increasing your conversion rate with Vision

Dr. Grant Duncan


Seeing is believing. In this video Dr. Grant shows how you can use our latest AI-powered Smile Simulator to engage your patients with an emotional commitment and increase your conversion rate.

Lead generation and conversion rate through SmileMate

Dr. Grant Duncan


SmileMate is a powerful tool that can help you connect with new leads and secure new case starts. Learn how to leverage the right communication channels and online marketing tools to get the most out of it.

Building your virtual practice with DM

Dr. Grant Duncan


Learn how setting up your virtual clinic and leveraging AI-powered teledentistry solutions can help you break down the barriers of time and space to attract new patients, secure new treatment starts, and improve outcomes, all while working less.

Successful consultations in the era of virtual dentistry

Dr. Martina Hodgson


Learn how to:

  • Identify new patient trends

  • Integrate AI and virtual consultations to respond to these new patient expectations

  • Develop your digital marketing to attract new leads

  • Develop your virtual consultation workflow to increase your conversion rate and secure new treatment starts

Reputation management

Jessie Pressman


If you’re looking to expand your reach and build a great reputation for your business, this video will teach you:

  • What are patients looking for when they’re choosing their provider
  • The importance of public reviews

Why your website does not convert

Dr. Leon Klempner


Learning Objectives:

  • Understanding the production funnel to achieve more case starts
  • Why the UI (user experience) is important to understand
  • How to do a website audit
  • Common call to action (CTA) pitfalls
  • How to appeal to Millennials and Generation Z